The EDF Energy London Eye is the world’s tallest cantilevered observation wheel. It is a feat in modern design and engineering, both beautiful to look at and look from. It provides Londoners and visitors alike the best introduction to the city of London and its many celebrated landmarks. The London Eye is 135 meters (443 ft) high and weighs 2,100 tonnes. There are 32 fully enclosed, motorised glass capsules and one rotation lasts 30 minutes. The wheel moves at 0.26 metres per second. The minimum load for each capsule is three people and the maximum is 25, meaning the London Eye can take up to 800 people at any one time. The London Eye opened in March 2000 and welcomes between 3.5 and 4 million guests each year. It is open to the public every day apart from Christmas Day and for one week in the month of January when we carry out annual maintenance. As a high profile visitor attraction and an icon for modern Britain, the London Eye receives a lot of media interest. Since opening, the press team has worked with literally thousands of film crews and photographers on projects ranging from fashion shoots and news items to TV ads and international feature films. Before permission for filming can be granted, there are various considerations, which need to be taken into account.[source]